Big-dollar donors don't need to be protected from your regular mailstream.
Tim Burgess
I remember the first direct-mail appeal letter I ever wrote. It was 1978. A massive flood had…
A few months ago in Tucson, Ariz., I got a shot of reality — and humility, I should add — as…
The summer slump — distractions, boredom, fleeting thoughts of a new job, donor inattention…
The question was simple and direct: “What’s the best way to evaluate our fundraising programs…
There’s widespread agreement among direct-marketing professionals that the industry will…
The nonprofit industry lost a true pioneer when Don Kuhn passed away last November. He was 83. I…
I’ve heard the explanation so many times now that I’m sick of it. It goes something like this…
The fundraising world is changing rapidly, and those who aren’t prepared will be left behind.…
The failure to immediately obtain second gifts from new donors is a grave error. In fact, many…
You might be thinking that the new year will just bring more of the usual fundraising grind,…
