Tarsha Whitaker Calloway

Tarsha Whitaker Calloway

Tarsha Whitaker Calloway serves as chief philanthropy officer for Phalen Leadership Academies. For almost two decades, she has helped nonprofits develop fundraising, board governance and fundraising strategies to further their missions. Tarsha has directly led efforts to raise more than $50 million for organizations, including the Tessitura Network, Woodruff Arts Center, Emory University and the American Cancer Society.

Tarsha is the founder and CEO of Philanthropy Fortified. She frequently presents locally, regionally and nationally on fundraising; organizational and board development; and diversity and philanthropy.

Outside of work, she is actively involved in her community, including board of trustees for Destination Imagination, board of directors’ executive committee for Leadership DeKalb, board of directors for National HBCU Hall of Fame and former board chair for Atlanta Shakespeare Theater.

Tarsha holds a master’s of business administration in international business from Mercer University Stetson School of Business and a Bachelor of Arts degree in journalism and theater from Texas Southern University. She also holds a certificate in current affairs fundraising from the Lilly Family School of Philanthropy at Indiana University and a certificate in diversity, equity and inclusion in the workplace from South Florida University.

Tarsha resides in Atlanta with her husband and son.

Building the Plane While We Fly It: 5 Ways for Nonprofit Leaders to Successfully Land in 2022
May 17, 2022 at 11:17 am

I have used the phrase, “We’re building the plane while we fly it,” as part of my mantra. Initially, I thought it was a professionally acceptable way to say, “We have no idea. We’re making it up as we go and we will get there with a solid outcome,” but most recently I realized what it means, and I discovered why it is a good line of thinking in the current landscape for nonprofit leaders.

Funding Beyond Borders: Corporate Philanthropy in a Global Environment
March 30, 2022 at 12:53 pm

The increasing trend toward globalization in the past 30 years has changed the way American interests do business. As America’s preeminent companies find themselves competing for markets and influence outside the United States, the targets of their philanthropic efforts have also shifted.

Expanding the Radius of Your Nonprofit’s DEI Efforts
January 26, 2022 at 12:51 pm

Audiences are changing, donors are evolving, and patrons of all backgrounds are participating. The biggest question is: Are these diverse voices represented at the table within our organizations?

Make the Ask for Year-End Giving
November 30, 2021 at 1:07 pm

Although it may seem like you are competing with every other fundraiser who is making year-end asks, donors have become more intentional and savvier about how and to what causes they give. It’s a simple fact that has been proven time and again in fundraising studies and research: People give to charity at the end of the year.

A Shift from Fundraising to Philanthropy
August 25, 2021 at 8:45 am

I’ve been engaging donors to support important mission work, special projects and the next big gala for a few years now, and I have noticed a new use of the word “philanthropy” in place of “fundraising.” It is not a bad approach but it has the potential to shift many attitudes for varied reasons...

Planning Your Post-COVID-19 Fundraising Strategy
July 20, 2021 at 9:00 am

At the onset of the coronavirus pandemic with business closures and sheltering in place across the country, nonprofit organizations scrambled to deal with their new reality, which included the uncertainty of fundraising, budget cuts and laid-off employees. Most nonprofits began to settle into a cautious routine with most asking, “What should we do next?”...

Building Institutional Relationships in Fundraising
June 5, 2019 at 11:17 am

As I transition into a new position, I reflect on the many relationships I have developed over the years and how those relationships have played a role throughout my nonprofit journey...