Summer Gould
Summer Gould is Account Executive at Neyenesch Printers. Summer has spent her 31 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as the industry chair for San Diego Postal Customer Council. You can find her at Neyenesch’s website: neyenesch.com, email: summer@neyenesch.com, on LinkedIn, or on Twitter @sumgould.
Turn nonprofit direct mail into digital engagement with micro-moments that drive scans, sign-ups, and gifts across your campaigns.
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Direct mail still holds a special power. Here are six tips to spark emotion and drive more donations through direct mail.
Here’s what pending postal rate hikes mean for your nonprofit — and how you can keep your direct mail program effective and affordable.
Personalization is key to direct mail success. Here are six ways nonprofits can take direct mail personalization to the next level.
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By leveraging the power of social proof and storytelling, you can drive higher returns from your strategic direct mail campaigns.
Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.
Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn’t matter. What should you believe?










