As much as we all dislike encounters with me-focused people, we can sometimes slip into the same kind of mindset when talking with our donors in our online and offline fundraising programs. The use of the word, “talking” is deliberate here because your communications should sound like a personal conversation you are having with your donor...
Remember the old days, before Al Gore invented the Internet? Direct mail was king in the direct-response fundraising world. Then came the Web and the predictions that it would dominate all other media, making books, magazines and newspapers obsolete. And, oh yes, direct mail was on its way out.
Breakthrough creative. Everyone wants it. Few achieve it. If you’re on the client side and want to get the most out of your creative partners, here are a few tips on how to play the muse to your creative team. 1. Provide useful background In the “olden days” before the Internet, I used to ask all new clients for annual reports, articles, press releases, direct-mail samples and other printed materials to get a feel for the mission, tone and voice of the organization. Today, much of that background information is available online. It’s generally a good thing, but only if the client Web