I recently picked up an issue of a tabloid magazine and stumbled on a “What’s Hot/What’s Not” list. As I read it, I felt a little out of touch with Hollywood because I’d never heard of the people and trends. I did like the concept, though, and I started to think about what’s hot and what’s not in the world of online fundraising.
In my inbox this week was an e-mail advertisement for a new, all-natural approach to dealing with hair loss. Fortunately, that’s one thing I don’t need to worry about.
Online constituent relationship management tools enable organizations to connect with donors and prospects with increasing success. In the span of just a few years, the amount raised online by many nonprofit organizations has grown significantly. Still, donor e-cultivation is an evolving specialty that requires development professionals to be constantly on the alert to measure results and refine strategies and tactics where needed to deepen engagement with donors and prospects.
Results from end-of-year giving campaigns are still coming in, but one fundraising trend was clear in 2006: nonprofits’ growing expertise in integrating campaigns across multiple communications channels.
The increasing costs of acquiring new donors through traditional methods, the continuing challenge of donor fatigue and the exponential growth in online donations has spurred many organizations to bring online outreach into the mix.