Shannon Litton

Shannon Litton

Shannon Litton is the CEO of 5by5, a digital marketing agency delivering clarity, reach and results to those who work where life change happens. With more than 20 years of experience in agency leadership, Shannon has worked with more than 500 organizations on everything from rebranding to multicultural marketing. Under her leadership, 5by5 was named to the Inc. 5000 list four years in a row and recognized as a Nashville Business Journal Best Place to Work twice.

Data Management

Why Marketing Failures Often Originate at the Top and How to Fix Them

March 26, 2024 at 9:08 am

Marketing failures may be tied to leadership toward the top of the organization. Here’s why — plus tips to remedy these issues.