Richard Perry
If you’re hanging with Richard, it won’t be long before you’ll be laughing. He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that a nonprofit has two objectives: Addressing a societal need and fulfilling the interests and passions of donors. If this is not done correctly, the giving pathways of the organization will be broken, and donors will go away and give less. Richard has more than 45 years of nonprofit leadership and fundraising experience and is the founder of Giving Pathways and the Veritus Group.
Many nonprofits struggle because fundraisers lack a clear view of program work. Here are four steps to remedy this disconnect.
Learn 10 red flags that signal your nonprofit may be headed for financial failure — and how to course-correct before it’s too late.
Your nonprofit will not be successful unless these six areas are in place and effectively operational in your organization.
Here is my list of the qualities and characteristics of exceptional leaders I have collected over the 45 years of my career.
When managing our organization or department, we can struggle and wander. Here’s how to stay focused on your fundraising goals.
Bad structure and poor division of labor can harm the economy of your organization and even more harm to the donor experience.
Often, donors are not giving what they could because you are not presenting them with a donor offer that motivates them to give more.
Major gifts fundraising is often misunderstood. If you are facing ignorance, here are some ways you can educate fellow team members.
A frontline fundraiser can have a long list of credentials (schools attended, diplomas, certifications, etc.) and be a total failure at actually doing major gifts. Conversely, a frontline fundraiser can have no schooling, no credentials, no certifications and be an outstanding high-achieving frontline fundraiser.
Here is an easy-to-use checklist that ensures frontline fundraisers won’t miss a step when contacting a donor.














