Richard Perry

Richard Perry

If you’re hanging with Richard, it won’t be long before you’ll be laughing. He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that a nonprofit has two objectives: Addressing a societal need and fulfilling the interests and passions of donors. If this is not done correctly, the giving pathways of the organization will be broken, and donors will go away and give less. Richard has more than 45 years of nonprofit leadership and fundraising experience and is the founder of Giving Pathways and the Veritus Group.

The 6 Must-Have Pillars of a Nonprofit
August 13, 2025 at 9:06 am

Your nonprofit will not be successful unless these six areas are in place and effectively operational in your organization.

23 Qualities of Exceptional Leaders
March 18, 2024 at 10:12 am

Here is my list of the qualities and characteristics of exceptional leaders I have collected over the 45 years of my career.

What to Do About Ignorance in Major Gifts
October 31, 2022 at 10:54 am

Major gifts fundraising is often misunderstood. If you are facing ignorance, here are some ways you can educate fellow team members.

Frontline Fundraiser Credentials: 6 Things That Matter
October 14, 2022 at 10:43 am

A frontline fundraiser can have a long list of credentials (schools attended, diplomas, certifications, etc.) and be a total failure at actually doing major gifts. Conversely, a frontline fundraiser can have no schooling, no credentials, no certifications and be an outstanding high-achieving frontline fundraiser.