Pete Carter
Pete Carter is principal/senior vice president of CCAH in Arlington, Va., an award-winning direct marketing firm specializing in nonprofit fundraising. He can be reached at pcarter@ccah.com
Eventually, most nonprofits will face the challenge of replacing their constituent relationship management (CRM) database. Sometimes, it is a good thing. Your current system simply can’t keep up with growth. Other times, it is a matter of an aging system, an unsupported infrastructure or slowness in customer support response. Here are seven tips for nonprofits to follow when moving to a new CRM database...
Sure, there are important differences in creative approach for mail and electronic media. But many marketing and fundraising best practices transcend the medium involved. Here are a few examples.





