Moshe Hecht

The NBA season is canceled. Broadway is now dark. The market is in decline. With live events cancelling en masse, people are staying home, spending less and watching more. Which leaves many nonprofits wondering: “What are we going to do to keep our doors open, our people employed and our work going strong?” 

Achieving new-charity doesn’t mean only doing an annual crowdfunding campaign. It’s a complete shift of perspective, one of shared responsibility and accountability between the nonprofit and its donors. It means giving the average micro-donor the same level of transparency as is given to the mega-donor.

In days past, charity ―  “old-charity” ― was dominated by the few and influential. Sure, it is true that, at the local level, community members were able to organize fundraisers for causes near and dear effectively.

As a person in his early 30s, I’ve never felt politics’ impact — on day-to-day life, on the way we think and on the way we interact — so strongly before. If I had to guess, it might have something to do with how polarized our politics have become and how extreme the parties themselves have gotten.

As a fundraising coach, one of my critical responsibilities is helping nonprofits set fundraising goals―both long term and short term. I’ve looked fundraisers in the eyes and said, “You can raise $5,000,000 in one giving day.”…

Let’s settle this once and for all: The Facebook fundraising feature isn’t a bad thing. If you’re an individual. By individual, I mean a personal cause campaign. Think raising funds for a sick friend, a grieving family or even a birthday campaign to support your local soup kitchen…

A fundraiser needs velocity. It needs to be focused and channeled to maximize every bit of energy expelled. In fact, it’s the emergence of several factors that creates the necessary velocity to make your crowdfunding campaign successful…

My father is a fundraiser. My grandfather was a fundraiser. And just about all of my siblings and close relatives are involved in community work one way or another. I’ve made it my life’s goal to enhance the work and results of fundraisers. Fundraisers are my people—my passion…

If there’s one rule in fundraising that takes years of real experience to be convinced that it’s critical, it’s the need for a fundraising coach. Notice I didn’t write consultant…

I’m trying to get your attention to the peer-to-peer problem that no one is talking about. I know, I know, it’s all the craze right now—up there with low-carb diets. And like all of us bread-, pasta-, potato-deprived people, you will completely fail at it. It’s going to suck all the energy right out of you…