The Michael J. Fox Foundation for Parkinson's Research seems to have it all wrong, going against conventional fundraising wisdom at seemingly every turn. Yet the $57 million MJFF raised last year ($50 million of which went toward its mission) tells a different story. The foundation, which has funded more than $240 million in research since its founding 10 years ago, is light on its feet and built for speed.
Judging for the Gold Awards was a little more low-key this year, it seems. (We think it might be because the ASPCA’s Steve Froehlich couldn’t make it. But please … don’t tell him we said so.) Also, there was no hotly contested tie for Package of the Year that had us seeking tiebreaker after tiebreaker like last year. But the competition was just as fierce.
Your members — you know, those folks who belong to your association, your zoo, your art museum or your public radio station — want to support you. They really do. But if your organization is like many that rely on membership relationships for the bulk of their funding, you probably aren’t giving them the proper opportunities to do it. Dana Hines, president and CEO of St. Louis-based Membership Consultants, says she sees lots of organizations that simply are afraid to ask members — who already are giving by virtue of their membership fees — to give above and beyond those fees. Many don’t want
Wow! Who ever thought the Gold Awards could be so exciting? The sun was setting on judgement day, and we had a tie for Package of the Year. A first! So, I polled our four judges — Steve Froehlich, director of development analytics at the ASPCA; Tim O’Leary, vice president of McPherson Associates; Paul Bobnak, director of North American Publishing Co.’s Who’s Mailing What! Archive; and FS Senior Editor Abny Santicola. After some soul searching and spirited debate, they weighed in: two for one package and the other two for the other package.