Lisa Horn

Lisa Horn
Since 1998, Lisa Horn, CAS, (aka The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Learn what you can do to protect your clients’ brands at qcalliance.org.
 
Link for The Publicity Gal: http://thepublicitygal.com
5 Pillars of Nonprofit Brand Safety

How do you promote your nonprofit? There’s traditional advertising in the form of TV, radio, print and digital. There are interactive experiences, such as in-person events or webinars. Perhaps you’ve worked with social media influencers as brand ambassadors. And then there are promotional products...