Kimberly Seville

I don’t remember if my first impression was visual or tactile, but I do know I shoved aside that day’s mailbox loot to concentrate on the captivating pink baronial.

There's a lot of money in the mail these days. Over a period of about six weeks, I racked up $4.65 in cash and checks from nine different nonprofits.

Nonprofits are using premiums and branded products in myriad ways. Here are some techniques that are working and why.

How do you know what creative to test? How do you know which offer to try? How do you know which concept to give a shot? How do you know?

Go big or go small, either way … but in fundraising, and perhaps as it should be also in life, it's not only "the thought that counts," but also what you do with your idea and how creatively you follow through.

Make sure those thumb-through folks see your important direct-mail components first … so they turn into content-pullers and engage with you.

Presidential hopeful Mitt Romney's letter is minimalist, refreshing.

The 7.75-inch Monarch special appeal I received from the National September 11 Memorial & Museum at the World Trade Center Foundation (9/11 Memorial) has fantastic “package gestalt.”

Over the course of about six weeks, I received member/partner/supporter cards from 18 different organizations.

The ball drops in Times Square, and next thing you know, Chez Seville is lousy with membership cards. Over the course of about six weeks, I received member/partner/supporter cards from 18 different organizations.