Ken Dawson

Today more than ever, telephone marketing is still the purest form of marketing. Although some consider it "old-school," it's the only channel that allows you to get real-time feedback from donors and a yes/no answer after each call. At its best, telefundraising is a priceless tool that brings in more than donations — it brings you loyal donors with immeasurable lifetime value.

It can be challenging to navigate the rocky waters of telefundraising. With so many vendors to choose from, an ever-increasing tidal wave of legislation and budgets that shrink in the blink of an eye, it’s easy for a nonprofit to feel lost at sea.