Otis Fulton and Katrina VanHuss

Otis Fulton and Katrina VanHuss

Katrina VanHuss is the CEO of Turnkey, a U.S.-based strategy and execution firm for nonprofit fundraising campaigns. Katrina has been instilling passion in volunteer fundraisers since 1989 when she founded the company. Turnkey’s clients include most of the top thirty U.S. peer-to-peer campaigns — Susan G. Komen, the Cystic Fibrosis Foundation, the ALS Association, the Leukemia & Lymphoma Society, as well as some international organizations, like UNICEF.

Otis Fulton is a psychologist who joined Turnkey in 2013 as its consumer behavior expert. He works with clients to apply psychological principles to fundraising. He is a much-sought-after copywriter for nonprofit messaging. He has written campaigns for St. Jude’s Children’s Research Hospital, The March of Dimes, the USO and dozens of other organizations.  

Now as a married couple, Katrina and Otis almost never stop talking about fundraising, volunteerism, and human decision-making – much to the chagrin of most dinner companions.

Katrina and Otis present regularly at clients’ national conferences, as well as at BBCon, NonProfit Pro P2P, Peer to Peer Forum, and others. They write a weekly column for NonProfit PRO and are the co-authors of the 2017 book, “Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising.” They live in Richmond, Virginia, USA.

 

Let’s Get High

Endorphins are the chemicals that are released when people experience the so-called “warm glow effect” from making charitable donations

It’s Time for Hope to Die

Faced with uncertainty, lack of information or the need to make a quick decision, humans often default to “going with their gut.” Psychologists will tell you “the gut” is what they call “heuristics,” kind of mental shortcuts.

Skin Color, Bias and Charity

We have written about the power of “in-groups” and “out-groups.” Simply put, people define themselves in terms of social groupings and are quick to diminish others who aren’t a part of them. Those who share some defining characteristic(s) are part of our in-group, and those who don’t are in our out-group. 

Want Diversity? Make It the Law

Why aren’t nonprofits seeing more gains in diversity? Because we keep trying to cure the symptom instead of the disease.

The Walk Is Dead (Again)

“Walk” used to be a word that helped us understand what to expect and the mechanics by which it worked.