Community building is the climate change of social good. Building a community delivers future value as rewarding as the survival of humankind. Building and nurturing a community ensures your mission’s success.
Otis Fulton and Katrina VanHuss
The ultimate expression of transactionalism is assuming that people will not support your mission with their money or time if they are not directly impacted by whatever it is your mission fights.
Lack of alignment can happen at any level because subordinate employees do not have the tools to see if their work aligns with the strategic plan. They may know their nonprofit needs to raise $14 million, but not the organizational goal of retaining more event participants and transitioning them to sustaining donors.
One of the hurdles that organizations that depend on volunteer fundraisers must overcome is people’s aversion to asking others for money on the organization’s behalf. It isn’t just money by the way...
We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...
We thought events were the point and that the event’s success would drive our success. Doing our business that way means we have to acquire 75% of participants each year. That path means we don’t retain many donors. In effect, we are letting our prospective constituents use the community clubhouse for a party, but we’re not making sure they move into the community...
We’re going to review the Facebook Fundraising Benchmarks Report 2020 by GivePanel. Let’s clarify what “Facebook fundraising” refers to. It’s probably exactly what you think it is: when someone on Facebook starts a fundraiser to support your nonprofit. But there’s some fine print here...
Helping nonprofits in their sincere efforts to make the world a better place makes one very sensitive to organizations that use their nonprofit status for purely financial gain. There is one group that comes to our attention as particularly egregious. We’re talking about the National Collegiate Athletic Association—the NCAA...
For the past few years, I have been wondering two things. First, is the use of my devices giving me bad posture? Second, are my devices hurting my ability to focus? The answer, of course, is yes to both. What to do about it? Being distracted is a behavior. It turns out, behavior is the result of a formula...
If the most you’ve done at this point is to ask supporters to start Facebook fundraisers, you’ve just scratched the surface. Your Facebook social fundraising strategy can start with this simple kind of ask, but then you need to plan the next steps. Here are six things you can do to take fundraising on Facebook to the next level...
For the last two years, I’ve been studying the impact of identity on prosocial behavior; it’s the topic of my doctoral dissertation.
We wrote a blog, “‘I’m Speaking,’ Explained,” that described an experience I had that changed the way I interacted with others.
The big unknown is how people will respond to the possibility of participating in live events again.
Building a virtual community from scratch is difficult; in many ways, as much so as acquiring new supporters for traditional events.
A 2020 United Nations report notes that women lacked the political and human rights to protect their safety if they spoke up.
