Joe Frye

Multichannel donors give more and stay longer. Learn how to create them through intentional, cross-channel engagement.

With crowded inboxes, nonprofits must balance email frequency. Here’s how to use benchmarks and KPIs to avoid losing supporters.

Digital twins are one way nonprofits can use AI to elevate their fundraising. Here’s how to get started, plus some practical use cases.

The continued trend of active donor files shrinking leaves me asking, does the perfect donor exist in 2025?

In 2024, donor retention continued to drop. Now that 2025 is in full swing, let’s consider why this is — and what fundraisers can do.

A common reaction to a tight paid media budget is to wait until the giving season to use it. Here’s why this is the wrong approach.

Multichannel marketing understands that people are influenced by different channels at different times.

In theory, paid digital ads are simple, but a lot goes into creating successful campaigns. Here’s what may determine success.

Maps can be a great visualization tool. Here are five ways nonprofits use maps to support their missions. 

There is more competition than ever for your audience's attention. Here's how to amplify your organization's content to grab their attention.