Jennifer Gressman is a seasoned marketing leader known for transforming teams, scaling revenue, and guiding organizations through critical moments of growth. As CEO of Site Impact, she leads a digital marketing company specializing in data-driven marketing, audience intelligence, and customer engagement.
Jennifer brings more than two decades of experience in media and digital marketing. She began her career at Mindshare Worldwide, managing spot TV and radio before transitioning into the digital landscape. She went on to hold roles at several startups, helping shape modern online advertising strategies. She later held leadership positions at ModernAd Media and Acquinity, where she managed major accounts and played a central role in the email marketing division.
Jennifer joined Site Impact as vice president of operations, overseeing joint ventures, media, and buying, and helping lay the groundwork for the company’s expansion. She served as president before becoming CEO. During her tenure, she has strengthened operational alignment, elevated the product roadmap, and positioned the company for long-term growth.
She is an active member of YPO and Chief and was awarded the 2024 South Florida Business & Wealth Prestigious Women Award. Outside of work, she is devoted to family and friends, loves planning her next travel adventure, and proudly cheers on her Florida Gators.
