Jean M. Simmons

Jean M. Simmons
Four Tips for Big Results With a Mid-Level Program

Catholic Relief Services is the official international humanitarian agency of the U.S. Catholic community, providing assistance to people in need worldwide. The CRS Mid-Level Donor Program began in 2004 with a focus on cultivating the higher-dollar end of the CRS general donor database. The program initially was set up to serve as a bridge between the general donor population and the major-gift donor program. Many mid-level donors have the potential to eventually become major donors, but we also learned quickly that the mid-level program can stand on its own as a distinct donor group. The goal of the program is to increase revenue, but