Often, seeking funding from traditional sources is like filling a funnel— you receive money from grants, sponsorships, donations, and pour the money into the funnel, use it up and have to work like crazy to keep the funnel filled. And the money in the funnel usually comes with strings attached defining how you use it, report it, etc. Funnel-filling becomes an endless cycle. Wouldn’t it be great to have a regular source of unrestricted income that you could use for operating expenses or new programs or whatever your agency needs to better fulfill its mission? This concept of unrestricted income isn’t a pipe dream.