George Crankovic

Why fundraising appeal openings turn donors into readers — and how to invite them into the story instead.

Avoid design mistakes that make your fundraising appeals hard to read — and costly in lost donations.

Here’s how to tap into donors’ desire to be good people and deepen connections, boost retention, and make appeals resonate.

Here’s a look at the direct mail strategy two nonprofits are using to get donors fired up and mobilized.

It makes absolutely no sense to base a fundraising appeal on a logical argument, but you see it all the time. Instead, do this.

Despite the solitary nature of most giving, there are many ways to create a feeling of community for your donors. Here are some ideas.

Nonprofits may be under the impression that sending multiple fundraising appeals constitutes an intrusion in donors’ lives. Nonsense.

Your appeals are often the only thing your donor sees from your nonprofit. Here’s how your appeal’s voice can encourage giving.

One big reason donors give is the desire for action. Here’s how you can appeal to this want to boost fundraising success.

Many nonprofits hesitate to present a specific problem to donors, resulting in ineffective fundraising. Here’s how to change that.