Gabe Cooper is the founder and CEO of Virtuous Software, the responsive CRM and fundraising platform that helps your nonprofit easily create personalized donor experiences at scale that build lasting relationships with all their donors.
Most organizations are still handcuffed to traditional fundraising systems that are largely impersonal simply because they don’t have the systems in place that enable a personal connection to their entire donor file.
I’d like to put a notion out on the table: The fundraising models that drive most of today’s nonprofits were designed for a world that no longer exists. The ways in which people communicate, connect, relate and learn has changed dramatically over the last 20 years.
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