Dave Martin

Dave Martin

Dave Martin is the vice president of marketing for CharityEngine. He is a digital marketing expert with a unique combination of nonprofit and for-profit experience. Earlier in his career, Dave worked in global telecommunications marketing, product management and product development both in the United States and Europe. Dave has a Bachelor of Arts from the University at Buffalo, an Master of International Affairs from Columbia University, and an Master of Arts from the Katholieke Universiteit Leuven in Leuven, Belgium.

Development, Direct Marketing

3 Steps to Create the Ultimate Donor Retention Plan

March 31, 2022 at 12:17 pm

Retaining donors is difficult and retaining a significant number of donors is rare among nonprofits. However, effective donor retention is possible with a retention plan that takes into account why your donors give to your nonprofit, works to build personal connections and gives donors the flexibility they need to continue giving to your organization.