Dan Gillett

Most nonprofits are seeking ways to expand their online fundraising and successfully access the new funds that are moving online each year. Here are three onling-giving performance indicators to measure.

This article describes the causes of donor abandonment and how to reduce it. Included is a 20-question, self-scored survey to help nonprofits identify and locate problems in their donation processes. Based on the results, simple donation page design changes can be implemented in order to achieve the ultimate goal — increased donor acquisition and retention.