Dana Schmidt

Dana Schmidt is the chief strategy officer at Slice Communications and co-author of both "Pay Attention" and "Social Media is About People." She believes data informs strategy, and strategy informs stories — stories that she is eager to help mission-driven brands tell through their digital marketing efforts.

Dana’s work has taken her from her hometown in Bucks County, Pennsylvania, to New York City to Denver and back to Philadelphia — and even earned her an Emmy award along the way for her work on the “Women and Girls Lead” series at Rocky Mountain PBS. She has shared her expertise with digital marketers through media outlets and as a speaker at several national conferences. Prior to joining the Slice team, Dana worked in digital marketing at Philadelphia’s premier public broadcasting station, WHYY, as well as the city’s tourism agency, Visit Philly.

Having earned her bachelor’s degree in communications from New York University, Dana returned to alma mater for her Master of Fine Arts in creative writing. Although she’d like to start her novel in her free time, she is more likely out hiking with her husband, Jesse, their wonderful children, and their fluffy husky.