Dale Knoop

Mobile email open rates continue to climb, and there are major impacts of this trend on your nonprofit. Here are three things this trend will drive your nonprofit to address should you want to continue to use email to engage and fundraise.

Our phones are with us all the time, and any nonprofit can be engaging and fundraising with anyone all the time too. You just can't do this with a fundraising event.

If you make it easy for donors to show they care by asking for small donations and you do so via their most impulsive personal possessions — their mobile phones — you may end up with more money than you thought you could ever get.