Cynthia Currence has more than 30 years of senior marketing and development leadership experience with major nonprofits, including the American Cancer Society, World Vision, Women for Women International and Children International. Her expertise spans revenue models from mass marketing to major individual and corporate donor engagement.
She launched major gift business units at Women for Women International and Children International. At World Vision, she managed major gift operations that raised more than $100 million. During her tenure at the American Cancer Society, she oversaw a $40 million annual direct mail operation and built a corporate engagement unit that generated more than $100 million in cash and contributed services, creating high-value partnerships with global companies including Citibank, Glaxo Wellcome (now GlaxoSmithKline), MetLife, General Mills and Weight Watchers.
She has chaired three national American Marketing Association nonprofit conferences; served on multiple nonprofit and foundation boards, including the global board of NetHope; and lectured internationally on cause marketing and brand strategy. She is the author of “Beyond Checks and Halos.”
