Cathy Elton

Cathy Elton

Cathy Elton is a creative director at Merkle

A Direct Mail Fundraiser’s Best Friend Just Might Be Digital

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue...