You need to take five carefully timed steps to get more new donors to continue their support. But before you get started, get into the New-Donor Zone. Step away from the tactical aspects of your fundraising program for a moment, and put yourself in the shoes of your new donor.
When violence erupted in Kenya in late December 2007 following disputed national election results, relief organization Medical Assistance Programs International quickly launched a multipronged response. The MAP relief team rushed emergency blankets, food, lifesaving medicines and basic health care to meet the immediate survival needs of up to 10,000 people in the Kibera slums outside of Nairobi, one of the hardest-hit areas.