Brandy Wood

Brandy Wood

Brandy Wood is senior manager for business development at International Potato Center, an NGO in Lima, Peru. An international development professional, she has focused for the past 13 years in business development and resource mobilization. At the macro level, she works with nonprofits and for-profits to help them achieve their fundraising goals through the development of sound projects and programming, designed to achieve maximum development impact

Fundraising Fundamentals: Proactive vs. Reactive

In the competitive environment of NGO fundraising, understanding where you’ll get the best return on investment can often be the difference between keeping afloat and sinking. From the perspective of an international NGO, successful fundraising or business development can utilize a number of different approaches, each with its own set of particulars...