Bethany Maki

What is our new normal going to be? As I’ve talked to fundraisers across the nonprofit sector, this question is the common theme. 

2017 was a milestone year in charitable giving in the U.S., surpassing the $400 billion mark for the first time. Over that year, we’d done much thinking about the state of philanthropy as it related to the divisive political times...

Many have called 2017 “the year of me.” In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like the “you universe” or “the transformative me.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and a little more self-indulgence overall, there is another layer...

Today, understanding donor and constituent behavior requires an entirely new level of knowledge and skill-sets. With the onset of data and more complex applications of technology, the influence of social media and the constantly evolving media habits of consumers, maintaining a sense of all that change is incredibly difficult when you’re balancing fundraising and advocacy strategy, donor expectations and board approval...

Giving days have become quintessential moments in time for nonprofit organizations. They act as added events throughout the regular fundraising year to mobilize everyone internally at the organization to achieve optimize fundraising success, as well as opportunities to rally high-intent, passionate communities around a more specific, perhaps more urgent, conversation related to your cause...

MarTech. AdTech. Analytics platforms. Big data. They are all part of the modern day marketer’s vocabulary. Why? Because today, we find ourselves in an environment more complex than ever before, due to a highly intelligent, technologically savvy and more social and interactive consumer...