Amanda Baldwin

Amanda Baldwin

Amanda Baldwin boasts over a decade of expertise in philanthropy and nonprofit development. Currently, she’s a senior customer success manager at GoodUnited, a marketing automation platform that helps nonprofits find their supporters where they are — on social media.

Previously, Amanda held significant roles at Blackbaud, the American Red Cross and Habitat for Humanity specializing in corporate strategy, relationship-building and fundraising.

Development, E-Philanthropy

Why Donor Retention Is Critical to a Successful Year-End Giving Strategy

October 17, 2023 at 4:57 pm

Nonprofits often seek additional donations during the holidays, but it is crucial to have a plan for retaining new donors.

Development, Direct Marketing

3 Ways To Segment and Steward Donors To Improve Digital Donor Retention

October 28, 2021 at 8:30 am

Moving forward, organizations should steward new relationships virtually and bring moves management strategies into their digital fundraising programs.