Wiland Launches P2P Texting to Boost Nonprofit Engagement
Wiland Inc., a provider of data-driven solutions for nonprofit organizations and commercial marketers, announces the launch of its new Peer-to-Peer (P2P) Texting Solution — developed in partnership with Synergy. This new offering empowers nonprofits to reach new donors and engage their supporters through personalized, two-way conversations, powered by Wiland’s donor intelligence and delivered via Synergy’s proven, human-driven outreach solution.
Designed to meet the growing challenges faced by nonprofits — including shrinking donor files, declining donor retention, increased competition for donor attention, and economic uncertainty — Wiland’s P2P Texting Solution enables organizations to cut through the noise and reach the right supporters at the right time with messages that truly resonate.
"Nonprofits need to continuously innovate and find new ways to identify and engage donors," said Mike Gingell, CEO of Wiland, Inc. “Our peer-to-peer texting solution brings together unmatched audience intelligence and high-impact communication to help organizations achieve better results. It’s not just about sending messages — it’s about creating real connections that drive giving, advocacy, and long-term loyalty."
Unlike automated messaging tools, Wiland’s solution leverages Synergy’s P2P solution of live-text agents, enabling nonprofits to initiate authentic, one-to-one conversations with supporters — even when using appended cell numbers. With an average delivery rate of over 92%, Wiland’s P2P campaigns are backed by predictive insights derived from trillions of consumer and donor signals — ensuring messages are directed to those most likely to engage and respond.
Key use cases for the solution include:
- Recruiting new donors and monthly sustainers
- Driving supporters to digital giving catalogs
- Promoting matching challenge campaigns
- Maintaining supporter engagement during market uncertainty
“By combining the power of Wiland’s donor intelligence with Synergy’s campaign execution expertise, we’re offering nonprofits a smarter, faster, and more effective way to connect with the people who matter most,” Gingell said. “It’s a breakthrough solution for mission-driven organizations looking to grow impact and ROI.”
Wiland’s P2P Texting Solution is designed to integrate seamlessly into your fundraising and engagement strategy.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
