Webinar Follow-up: An Hour With Roger Craver
Q: What is Third Class mail?
RC: This is a classification of mail in the U.S. Under Third Class or Third Class Nonprofit, organizations are given a huge discount in price for submitting presorted mail (sorted in the way a letter carrier walks his/her route).
However, unlike First Class mail, the U.S. Postal Service is under no obligation to deliver it in a timely way. Thus, Third Class mail can take weeks or sometimes even months to deliver. Because of its cost advantages, Third Class mail is generally used for acquisition or prospecting efforts.