Trust in Donors in Times of Emergency

Hambuchen says if she could share anything with other organizations in regards to emergency fundraising, it is to never underestimate the generosity of donors in emergency situations. Beginning with the tsunami in 2004, and then Hurricane Katrina and the earthquake in Pakistan in 2005, Hambuchen says there was a lot of fear among fundraisers that donors would be fatigued or tapped out. What Mercy Corps and other organizations found was an incredible outpouring of generosity from donors.