Top of the Heap

There are consultants who can help you create tags that pull your organization to the top of any search-engine query that falls within a thousand miles of your mission. We’ll cover it in these pages soon, but the reason I bring it up today is that, once again, I was surprised to learn something that I didn’t even know I didn’t know. And that’s OK for me. And for you, too, as an individual.

But as a development professional, you owe it to your constituents to stay on top of what’s new in terms of development strategy. And if you do find yourself surprised by something you didn’t know you didn’t know, get to know it — and fast.