Fundraising Un-Success
There’s as much, if not more, to learn from our fundraising failures as there is from our successes.
Nonetheless, let me pass on to you a few of the fundraising mistakes I’ve played a role in, with the hope that these stories will be just as informative as crowing about some of my successes.
Always practice safe mail
While working with an organization fighting the spread of AIDS and HIV, someone in our firm had the idea of enclosing a condom within a direct-mail package. My staff and the development staff of the client thought this was a brilliant idea. After all, can you think of any other up-front premium that has been better suited to an issue?
- Companies:
- Adams Hussey and Associates
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