My point is that Glenn had a story that he knew would grab people. I made him tell it to everyone who gravitated to our little group. I posted it on Facebook and have told almost literally everyone I've talked to since then. Sometimes I wait for a break in an already-going armadillo conversation (hey, I live in Texas; it happens more than you might think), but mostly I just work it into everyday conversations ("Oh, yes, I can see where that proposal would be a tough sell, and speaking of tough shells …").
And more importantly, he intrigued me so much that I did further research on the disease, which on some level I guess I considered to be biblical — a long-ago plague that had gone the way of the Pharisees and the Sadducees. (And, yes, I did make a donation.)
The power of stories in fundraising is undeniable. You probably already knew that, but it bears repeating.