The No. 1 Reason Nonprofit Websites Fail and How to Fix It Immediately

When you browse the websites of nonprofits, it is often clear who has spent the time and effort on real audience analysis. For those that have done a thorough audit of their audiences, their websites resonate with the intended audiences and accomplish audience and organization goals. When your website is based around constituent engagement, it is absolutely crucial that you take the time and resources to perform a thorough audience analysis to ensure you are creating a website that is not only new and appealing to the eye, but also strategic, engaging and impactful.