The Future of Fundraising: What a Difference Five Years Will Make
Boomers may be retiring, but they still want to affect the world around them. Planned giving will be their way of ensuring this still happens when leaving their legacy. And leaving bequests and planned gifts will occur in the kinds of numbers that have marked every other stage of their lives.
Also, as others have already noted about retiring boomers, this means there will be a rapidly growing supply of ready and willing volunteers who are looking for opportunities to still make a difference through your organization or cause.
But don’t just give this group busy work, or you’ll lose it. Make certain that you are enabling boomers to contribute their time and energy in tangible and meaningful ways.
Since millennials and boomers are the two largest generations in this country’s history thus far, it only stands to reason that they have and will continue to shape the present and the future. And that has obvious implications for those of us involved in fundraising.
Our industry will look very different five years from now. The future is coming fast. Just hold up your hand and count.
When he’s not counting on his fingers, Richard DeVeau is using them to write and direct integrated fundraising communications at Richard DeVeau Creative.