Ewwww! What’s That Smell?
The longer I do this work, the more convinced I am that what our donors really desire is “real people” they can trust. The deeper our relationships grow over time, the more likely our donors will see through any plastic coating and wonder why we’ve hidden the good stuff from them for so long.
Play your own cards
We play the cards we’re dealt. Because so much of what we do is based on who we are, I think it’s best to just admit who we are and learn how to be “the best me I can be” under any circumstances. Funds development is about relationships — genuine, caring, trusting relationships based on honesty.
By the way, what’s that smell? I heard that!
Bob Sheldon is the director of funds development for the Synod of the Rocky Mountains, Presbyterian Church (USA), helping Presbyterians across the Western Rockies to fund the church’s mission. Contact him at bob.sheldon@pcusa.org.
- Places:
- Rocky Mountains
- USA
