2) Get to know the organization up close and personal. It’s said that an organization is only as good as the people working there. To establish a long-term, meaningful relationship, it’s important to get to know the individuals of the organization. Take some time to learn about the people running it. Ask how they became involved and how long they’ve worked there and why they felt this organization was the right choice — these answers will help determine the compatibility of your organizations.
— Ellen Brosso and Suzanne Bruce,
Corporate Synergies Group Inc.,
Mt. Laurel, N.J.
What’s the most significant step you can take to ensure a clean list when you start a fundraising campaign?
— FS Advisor, June 6, 2006
The most important thing you can do to ensure that you start a campaign with a clean file is to scrub your list of internal duplications. While leaving out possible good leads is an important aspect of list management, sending the same prospective (or worse, proven) donor the same phone call, mail piece or e-mail is a sure way to turn him or her off from giving to your organization. National Change of Address and other tools are readily available to assist with this process. A clean list is one without duplicate records.
— Stephen Dawson,
director of communication
and strategic planning,
The Heritage Co.,
Look for Sound Off questions Tuesdays in the FS Advisor, the e-strategy guide brought to you by the editors of FundRaising Success.