S(p)ending Money to Make Money
A lot of people who review direct-response copy hate clichés and won't allow their use. Pity, because they can be quite effective, as in the close of the CAP letter. "When those of us who have more than two nickels to rub together share with those who don't, God can work miracles for people like Brenda."
Three brief mentions of the coins in this two-page letter, and every one of them is a cliché I can't help but love. And I bet CAP's donors do, too. FS