This Is Your Organization on Social Media

FundRaising Success: What prompted this social-media strategy? What need was the organization trying to address?

Joe Keenan: Social networking is a tool that can help nonprofits with branding and building awareness, service delivery, events, volunteerism, advocacy, and fundraising. At the Partnership, we look at social networks and media as digital outputs where we can participate and interact with our audience, and we also look to host our own house networks, building communities of interest and engaging parents around our programs and services.