Responding to Political Emergencies
Part of the response plan should include identifying a call to action. Schroeter stressed keeping the message simple (you most likely will be talking about issues that are new to supporters) precise, time-constrained (“We need money and we need it now”). It’s also vital to include a clear indicator of success so supporters know what it means that the campaign is successful.
The response plan also should include a targeted strategy in which the organization is clear on how it will use advocacy and fundraising efforts and who the campaign specifically targets. For example, is it going to activists only, donors only or both?
Schroeter also stressed the importance of “closing the loop” and letting donors know what was accomplished, using language that refers to “what you accomplished together.” It’s also important to link the specific political emergency supporters were involved with to your organization’s core, ongoing program work so that you can build a bridge for donors to stay connected to your work and support you in the future.
For more information, visit www.ppfa.org