Planned Giving for the Moderate Donor
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* Donor curiosity and donor participation in thinking through the best ways of marketing a new planned-giving idea frequently stimulates more gifts than pressure or slick presentation.
Bruce Bigelow is a founding partner of Charitable Development Consulting, a firm that offers targeted advice to nonprofit organizations on a variety of fundraising issues. He can be reached at bigelow@charitabledevelopmentconsulting.com
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