Donor Focus: Tackling an "Icky" Topic
There has been incremental progress over the course of the past several years. Much of that has been the result of deliberate cultivation of new partners (corporations and individuals), creative fundraising, education, perseverance, and belief in our mission.
FS: How do you reach the most likely donors?
DR: Our efforts begin with sustained broad-based awareness programs that serve to inform and educate on so many levels — such efforts involve the media (responding to issues to dispel myths and misconceptions and communicate the real face of sexual victimization); developing innovative campaigns that target differing constituencies (men as victims, men as partners, teens as victims and partners, etc.); and committing to multiple- layered strategies that not only inform, but outrage and then engage.