Online Sustainer-Giving Strategies
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Additionally, you can customize these programs to fit your donor base, brand and capabilities. For instance, offer a regular monthly-giving option, and a "club" at a higher donor level with special perks.
Technical Requirements
If you can process online gifts, you can probably implement recurring gifts. Most online vendors offer this feature. They will automatically charge the donor's credit card on a specified date each month, and send receipts. You can also set up your own simple system by running the charges through your regular merchant account.
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