Kids to Help Decide How to Give $1 Million
While a Pride campaign in a coastal village in Mexico may teach fishermen more environmentally friendly techniques to help ensure sustainable livelihoods, it focuses equally on the community's future leaders -- the kids -- educating them on the value of their natural surroundings. Pride campaign mascots, based on a local charismatic animal species, visit schools to make learning fun and provide a lasting impression of the species and habitats that make their communities unique in the eyes of the world. Millions of kids in over 50 countries have benefited from Pride campaigns, which include environmentally focused classroom activities and new curriculum materials, mascot visits, songs, coloring books, games, festivals, demonstration gardens, field trips, and more.
- People:
- Brett Jenks