Small Nonprofit Goes Big Online
For many health-, disease- or disorder-oriented organizations, core supporters usually are programs’ audiences, too. KCA is doing a great job offering programmatic tools online on probably a very limited budget. Over time, as its resources grow, KCA should find this site is a good place to build from. It also will find that the investment it makes will come back in increased revenue from donors confident that KCA is itself a strong investment.
Sarah Durham is founder and principal and Farra Trompeter is vice president of client relationships and strategy for Big Duck.
Want your Web site critiqued here? E-mail your name, the name of your organization and your Web address to email@example.com.