Small Nonprofit Goes Big Online
For many health-, disease- or disorder-oriented organizations, core supporters usually are programs’ audiences, too. KCA is doing a great job offering programmatic tools online on probably a very limited budget. Over time, as its resources grow, KCA should find this site is a good place to build from. It also will find that the investment it makes will come back in increased revenue from donors confident that KCA is itself a strong investment.
Sarah Durham is founder and principal and Farra Trompeter is vice president of client relationships and strategy for Big Duck.
Want your Web site critiqued here? E-mail your name, the name of your organization and your Web address to email@example.com.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).