Integrated Response Solutions
This approach only works if the people answering the telephone calls have been provided with the tools required to resolve a wide range of issues. They must have access to all data that are relevant to the donor in order to effectively help him. This could include access to membership and subscription databases, donor listings, donation histories and the like. Integrated coordination with caging operations — the process by which a BRE is opened and the donor’s check is removed, scanned, put into the bank and deposited, and then the donor information is put into a database — makes this approach more powerful as a significant percentage of donor contact is related, in some cases, to questions about past donations. Access to current press releases, newspaper articles and speaking points also might be important.