IFC Roundup: Funky Fundraising Failures

3. Try. We all know that, in fundraising, the only way to find out if something really is true is to test, or to try. So why do we shy away from trying so much? The Funky Fundraising Failures session certainly showed that if we didn’t try, we would never have gotten to where we are today. So, fundraisers around the world, get out there, and commit a sizeable chunk of your budget to innovation and to giving yourself the opportunity to test, try and (if necessary) screw up. Again and again. Because one day, you will develop something spectacular.

You can reach Jon at jon.duschinsky@tbwa-corporate.com or via Ressources non profit’s Web site at www.ressourcesnonprofit.com. For information on the International Fundraising Congress, go to www.resource-alliance.org/ifc.